The purpose of marketing is to solve business problems utilizing creative solution. Case studies present some of the problems and challenges faced by our clients and the solutions that Epic developed to overcome them
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Client
Higher Ground
The Challenge
An established industry leader in the provision of advanced marketing and sales strategies for the real estate sector launched a new company called Higher Ground. This endeavour required a corporate identity package and a search engine optimized website to generate sales leads and communicate the company’s services and expertise, along with a companion brochure as a leave-behind for new business presentations.
Target Audience
The target audience consists of resort and urban real estate developers seeking an innovative, full service, results-driven real estate marketing and sales organization with an international vision.
The Solution
A sharp, bold red and black design was created for the logo, stationary package and business cards, and was carried throughout the high-impact website and brochure. The website creative is sharp, sophisticated and dramatic, and presents content in a visually-enticing style with a tailored structure designed to lead prospects through the site. Built-in interactive features were employed to engage website visitors and improve retention, while strategically-placed call-to-action buttons were created to elicit response.
Results
Epic successfully created a brand and website reflective of the organization’s formidable leadership and quality of service.
